Website Project Design Directions
Akamai Media
Wushu Unlimited

Homepage Design Directions

Every direction explored for the homepage. 少年 Shōnen is the one you selected, so it sits first, and the rest are kept underneath for reference. Each version of a direction has its own row, newest first.

Selected direction Current version Superseded, kept for reference Parked, or not pursued
少年 Shōnen
13 – 15 Aug
Selected direction

The Japanese shōnen manga and anime lane, carrying a Chinese motif rather than a Japanese one. Hard angular cuts, halftone screentone, speed lines and condensed type in Big Shoulders. Full-bleed key art with the five paths as expanding vertical panels. Artwork is drawn from the school's own photography, so the people, uniforms and gear are the real ones.

Shōnen Light v0a preview
Light v0aCurrent

Paper ground. Closest of the three to a manga page printed on stock, which suits the flat cel artwork.

shonen-light-v0aOpen →
Shōnen v0d preview
v0dCurrent dark

Program cards rebuilt from the school's photographs as 2D anime cel, replacing the generated scenes.

shonen-v0dOpen →
Shōnen v0c preview
v0cSuperseded

Where the revision rounds landed: the marquee loop fix, the full-height Chinese watermark, the real wordmark with UNLIMITED knocked out, and the program color swap.

shonen-v0cOpen →
Shōnen v0b preview
v0bSuperseded

Earlier panel treatment before the expanding accordion rail.

shonen-v0bOpen →
Shōnen v0a preview
v0aSuperseded

First cut of the anime lane.

shonen-v0aOpen →
山河 Shānhé
Newest · 15 Aug

Mountains and rivers. Roughly 70% modern Chinese animated blockbuster, 20% classical shanshui ink-wash, 10% Japanese painterly. High-contrast Bodoni display, hairline gold rules, atmosphere carrying the weight rather than gloss. The hero and seasonal band are set in the karst peaks and cloud sea of Yunnan.

Shānhé Light v0a preview
Light v0aCurrent

Warm paper ground. The direction that gains most from it, since shanshui is ink on paper to begin with. Marquee and promo bands drop to paper with hairline rules.

shanhe-light-v0aOpen →
Shānhé v0b preview
v0bCurrent dark

Program cards rebuilt from the school's own photographs, restyled rather than invented. Same people, poses, uniforms and footwear.

shanhe-v0bOpen →
Shānhé v0a preview
v0aSuperseded

First cut. All five program panels were mountain scenes, which put the same scenery in every frame.

shanhe-v0aOpen →
Huá
15 Aug

Splendour. The modern animated feature lane: cel-shaded CG with hard-edged posterized shading, anime faces on stylized 3D bodies, heavy rim light and glossy speculars. Soft rounded geometry, pill buttons, a gold gradient headline and a curved sweep where Shōnen has a hard diagonal. Unbounded for display.

Huá Light v0a preview
Light v0aCurrent

Warm off-white paper, deep ink type. Gold kept as a fill on buttons and the marquee band, since it fails as text on paper.

hua-light-v0aOpen →
Huá v0b preview
v0bCurrent dark

Program cards rebuilt from the school's photographs. Real coaches, students and gear in the animated-feature look.

hua-v0bOpen →
Huá v0a preview
v0aSuperseded

First cut, before the artwork was rebuilt from the school's photographs. Repainted onto the approved palette.

hua-v0aOpen →
Sora
13 Aug · Parked

The softer anime lane, rounded Zen Maru Gothic and lighter air. Parked once the manga direction was preferred, so its artwork was never rebuilt from the school's photographs the way the later directions were.

Sora v0b preview
v0bParked

Latest Sora cut.

sora-v0bOpen →
Sora v0a preview
v0aParked

First Sora cut.

sora-v0aOpen →
13 Aug · Parked

The professional, parent-facing lane, and the only one with no anime in it. Real photography from the May shoot, warm paper ground, serif display mixing roman and italic, the five paths as an uneven mosaic. Parked, but it is the natural thing to show beside whichever animated direction wins.

Yǎ v0a preview
v0aParked

Hover a mosaic tile and the photo zooms, the tile lifts, and its description and button open.

ya-v0aOpen →
第一轮 First round
12 Aug · Not pursued

The original three directions, before the pivot to an anime lane. Kept so the range that was considered stays visible.

Dàqì v0a preview
大气 Dàqì v0aNot pursued

Bold and imposing.

daqi-v0aOpen →
Pínghéng v0a preview
平衡 Pínghéng v0aNot pursued

Balanced and calm.

pingheng-v0aOpen →
Tóngqù v0a preview
童趣 Tóngqù v0aNot pursued

Playful and child-led.

tongqu-v0aOpen →